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Many organisations have a website without considering what it is for and planning their objectives and how they will measure it. Like any business asset, a website should be planned, managed and measured. By doing this you can ensure that you get the maximum return on your investment and you realise the potential of the internet within your business. Many larger companies are now realising that having a single main website is not sufficient and so are developing smaller more specialised "micro sites" which focus on a particular area or product set and are highly tuned to be recognised by the search engines. The Officepark Small Business Starter Website provides a fully functional, comprehensive solution for a wide range of organisations from the small start up to the large corporate requiring a focused micro site. Before detailing the full contents of the site, it may be useful to consider the following: - What is the website for?
- How often do you plan to update it?
- Who will update the website?
What Is The Website For?Before deciding that you need a website, consider what your objectives for the site are and what it will do. Most company websites can be categorised in one of the following areas: - An online brochure which presents information about the company and its services.
- An online presence that builds on the above with an ability to make sales, this is perhaps the equivalent of a junior sales person within your business.
- A full e-commerce environment which not only sells, but also offers customer support and brings other business processes online, this compares more with a new outlet or division of your business and should be measured as such.
How Often Do You Plan To Update It?Before considering this, understand the “never” or “once a year” are probably the wrong answers. When visitors go to a website they are looking for information delivered that instant, they do not want to wait and receive it in the post some days later. With this comes and expectation that the information is therefore the most up to date. In order to ensure better listings in search engines and gain the most response from your web visitors you should be thinking about updating content (at least some of it) every month on a website. Who Will Update It?As a small business, cost will undoubtedly be a major factor and so being able to reduce ongoing costs by updating the content of your site yourself is usually a major benefit, if not an absolute requirement. This package provided by Officepark allows you to control the content of your site, add and remove information as frequently as you want and without having any knowledge of the web or how to program it. |
