Making Your Website Effective

Most website owners measure the success of their website by the number of sales leads it generates. However they believe that a low number of enquiries must solely be due to a lack of visitors to the site. This white paper explains why in many instances, this may not be the case.

Could it be that you too are thinking the same of your website and are reading this because you want to increase the number of visitors to your site? Do you even know how many visitors your site attracted, or have you investigated which pages they visit?

Questions you need to ask are:

• Which pages to visitors go to most regularly
• What is the average number of pages visited by each visitor
• How do visitors navigate through my site
• How many visitors are repeat visitors and how many are unique
• Are the enquiries I get relevant to my business

Getting more visitors to your site will improve your chance of getting a sales lead, however you may find that you already have a large number of visitors who visit the site and who could potentially be converted to enquirers if you made it easier for them to contact you.

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